Freddie’s 2025 Wrap-up
Hi there, Freddie here
2025 has been one of the most creative and also fantastic years at Freddie’s Flowers.
We began the year with a bit of a rebrand, refreshing our visual identity to feel more contemporary, colourful, and fun. It was an important step to reflect who we are today and ensure our brand feels as lively and energetic as the flowers we deliver each week.
On a personal note, I launched my own Instagram account, @iamfreddiegarland, at the start of the year. It immediately gained lots of popularity through the introduction of Kenzans (flower frogs), which are a sustainable and intuitive way to work with flowers. The response has been remarkable, with the videos reaching over 20 million views, and it’s been encouraging to see so many people building confidence to arrange flowers in their own way.
A real highlight of 2025 was our involvement in the Saatchi Gallery exhibition Flowers: Flora in Contemporary Art & Culture. We created a bespoke arrangement available for anyone to purchase, installed flowers within the main gallery, and I hosted a live flower-arranging event during Saatchi Lates. It was a rare opportunity to place floristry within a broader cultural conversation, and we all absolutely loved it!
As always, returning to the Chelsea Flower Show was a standout moment. Our stand continues to be a place where we can meet customers, old and new, and we look forward to seeing lots of you there again next year as well.
Community and collaboration remained central throughout the year. We supported Dementia Adventure’s Big Green Picnic, where I led flower-arranging sessions for people living with dementia, and partnered with a range of creative businesses including All Things Butter, Heist Studios, Pip Carter x Airmail, and Barlow & Barlow x Kirkby Design. Each collaboration brought a different perspective on how flowers can enhance everyday moments.
This year also saw the launch of Freddie’s Flowers Flower Talks - a series of conversations exploring how flowers influence creative work. Speaking with Lucinda Chambers and Henry Holland offered thoughtful insights into how flowers inspire fashion, interiors, and personal expression. We’ve also worked with amazing artists, Aline Gaiad, Lucy Muss and Tabby Booth, to bring their beautiful work into your boxes on our arranging guides.
We closed the year by introducing our first tablescaping sets for Christmas - carefully designed collections to help customers create simple, elegant displays at home.
Looking ahead to 2026, we’re excited about new partnerships, expanding our flower range with more varied designs, introducing new flower varieties, and giving customers greater choice in the style of arrangements they receive. It feels like a natural next step in continuing to evolve while staying true to what we do best.
As ever, thanks so much for all your support and can’t wait to continue delivering spectacular flowers into 2026.
Posted on 19th December 2025