The Flower Team

Gladioli are adored for good reason – not just by us, but by pollinating butterflies and bees. Be it their rich history, tall sword-like stems or 360 trumpet flowers, they keep our gardens humming and our planet spinning, so let’s work with nature to make them last longer at home. Unleash your inner florist with Freddie’s tips.

Learn how to properly cut flower stems before arranging them in your vase. From what to use, how to do it and how often, read our tips now!

Learn how to make your own flower food and keep your flowers fresher for longer at home. Discover why flowers need food and the ingredients in it.

We’ve compiled our tip tips for arranging flowers to help you get started and find your own style. From grouping your flowers, considering your vessel and colour palette, to the classic steps for arranging, read on to get the best framework for your creative flower displays. 

Our ultimate Freddie’s guide on how to keep flowers fresh during summer!

refresh some basics on flower care and take a look at the 5 common flower mistakes that keep your blooms from living out their full potential.

Let the kids discover the joy of flower arranging and keep their big imaginations blooming.