Freddie’s fresh flower guide
After much trial and error, here’s my ultimate guide to the longest lasting flowers known to woman or man.
How to keep cut flowers fresh
Our flowers are so fresh we can deliver them out of water. They'll be thirsty when they arrive so plonk them in water pronto. Then just follow my flowerful mantra for gloriously fresh, fragrant and long lasting flowers. Trim, pour, style refresh.
Forget the myths about crushing stems. Always cut flowers on an angle with clean, sharp secateurs. Flowers can drink water more easily, and for longer. This will help them last.
Pop your freshly delivered flowers in water as soon as is humanly possible. Fill a vase with fresh, room temperature water. Too hot or too cold and the flowers use up precious energy, reducing their life. Pour in some Freddie’s Flowerful Food – one sachet per litre of water.
Long live your flowers!
Thoroughly clean vases and secateurs to minimise any bacteria transfer. Think of it as you would food. You clean knives, chopping boards and crockery assiduously – do the same for flowers.
Down with debris! Make sure there are no leaves or petals in the water. Any debris encourages bacteria growth, which means farewell fleurs. Make sure the stems aren’t too tightly packed, either.
Keep your flowers away from draughts and heat. Close proximity to radiators, the aga, direct sunlight, draughty windows or chilly corridors will only aid the demise of your petaly pals.
Keep your gloriously fresh flowers away from the fruit bowl. Ethylene in bananas, melons, avocados, kiwis, mangos and nectarines, in particular, are flower kryptonite.
Every flower box comes with Freddie’s Flower Food. It’s a (not very) secret recipe that’ll keep your flowers perky. Use one for each litre of water in the vase. If you run out just drop me a line and I’ll send you some more. Also, a teaspoon of sugar gives cut flowers a little extra life. Some people feed cut flowers a few drops of vodka! One for you, one for me...
“Another gorgeous delivery from Freddie’s Flowers! They last absolutely ages; so fresh!”
“Excellent instructions in each delivery. Flowers last for 2.5 - 3 weeks. Very pleased with the service.”
Freddie’s Flowers are often delivered ‘in bud’, which means a bit closed. Especially peonies, gladioli, amaryllis, alstroemeria, lilies and phlox. This means they last for ages. And you have the pleasure of watching your fresh cut flowers unfurl!
Our fresh flowers are grown and cut to order. As they haven’t been sitting around on a shop shelf they are super fresh when they arrive.
We deliver them out of water (the technical florist term is ‘dry’, just like my favourite white wine). So they’re thirsty and may look a bit limp on arrival. A drink perks them up, so plonk them in water pronto.